About the Owner

Hello, my name is Josh Austin. Ive done alot of different things in my life and I can easily say that starting this brand was the best decision i made. Many people know me as the "Fitness Guy" and being a part of the fitness industry i understand it can be cliquish and intimidating. Well, i wanted to change that. I wanted to create a brand is bigger than fitness and open to everyone! It doesnt matter if you work a blue collar job, at a gas station, or in an office. This brand is for anyone who has made positive improvements in their life and continues to strive for progress everyday! I'm proud of you, now its your time to proclaim that you are proud of yourself.